There are so many little places we have the chance to enhance our client experience. Of course, great customer service likely comes first. But, what about the little things we can do, to make a huge impact on our client’s hearts? I wanted to share three tips to enhance the tangible side of your brand.
SEND A NOTE // This is so simple, but often overlooked. When you book a client, or are sending their products to them, include a note! A handwritten note is an amazing way to make them smile, and remind them that investing with you was a great choice!! Even better, what if your card could be displayed as art? My client, Jen Rodriguez, had her note cards letterpressed on super-thick cotton. The back was blank (for writing), but the front housed a lovely saying she knew would speak to her client’s hearts. These cards are meant to display. What a wonderful reminder!
ASK FOR THE SHARE // Sometimes I hear from clients that they’re afraid to be “salesy” … they don’t want to push for referrals. There’s a super organic way to get referrals, and it’s simply asking your clients to share their positive experience. One way to do this is by giving them ways to follow you on social media, and share your work. My favorite way to do this is a social media sticker on your packaging, or an Instagram card. The social media cards are tucked inside tiny envelopes, and meant to be packaged with your products (like albums, prints, or shop goods). When your client receives their package, they’re prompted to share an image of their goods on social media (and tag your business). This is free advertising, and you’re certain to gain attention from new people (who share the same tastes as your favorite clients). My clients, The R2 Studio, recently sent out Instagram cards, complete with a cheeky little tagline!
UPGRADE YOUR PACKAGING // Thinking about packaging options is one of my favorite parts of a branding project. Don’t think you have to break the bank to get badass, quality packaging. Let’s say you love the look of slide-top wooden boxes. There are plenty of Etsy shops that sell boxes for $35 each. BUT, with a little internet searching, you’ll find small mom & pop shops that sell bulk boxes for $5. Seriously! ULINE is one of my favorite resources for packaging. Recently, a client wanted neon tags for her packaging. We found an Etsy shop with neon tags for $2 each … Uline had the same tags for $0.40 each. She had to buy in bulk, but it is so worth it! Uline is amazing for things like boxes (please always use a brand new cardboard box for shipping goods to your clients!!!), tags, tape, custom tissue paper, and wood filler. Currently, I’m using boxes from IKEA, ribbon from Studio Carta, and excelsior filling & tags from Uline. Rubber stamps are a fun addition to your packaging … and always be sure to include a little note. One of my favorite new additions to my packaging was custom packing tape. I ordered from Phoenix Tape, and love the quality & service they provided.
Adding a little extra “wow” to your tangible experience is so easy … even better, it’s very affordable. I think the hardest part is sitting down to map out exactly what you want to deliver. Think about how you’d like to receive your products. Are you asking for your clients to share what they’ve invested in?
From now until May 20th, I am offering my Instagram card sets for $175. Sets include 50 2.5 x 2.5 cards, 50 premium 2.5 x 2.5 envelopes, and a custom rubber stamp for you to imprint your social media message on the cards. Preprinted cards are available for a $25 upcharge. Shipping is included for orders within the continental United States. Message me for more info!
I am currently booking my calendar for June & July 2016 … If you’re my client, we’ll work through all of this during your project. Let’s connect, and dream big!