Can you believe it’s 2016?! Man, oh man!! As we jump into the new year, I can’t help but reflect on the year behind me. Since starting my business in 2009, I feel like each year is exponentially better than the last (even when I think it’s not possible I could work with people who would inspire me anymore than the clients from the previous year). 2015 was seriously such a formative year. I grew as a designer, connected with new people (who have become friends), and made important decisions to grow my brand/business.
What I didn’t do a lot of is blogging … I know, I know. It’s important! And, I do have a lot to share … so, to make up for my horrible lack of presence here, I wanted to share peeks into all of my 2015 projects.
Thank you so much for visiting here! Whether it’s your first time reading here, you’re a longtime reader, or your a client – THANK YOU SO MUCH! I am so grateful that this business keeps me inspired & helps me live a life I love.
I wish you all growth, perspective, and happiness in 2016.
If you’d like to keep up with me (hey, I will try to blog), do it over on Instagram!
1. Alisandra Photography // 2. Between Sleep & Awake // 3. Brooke Michaelson // 4. Daphne & Dean // 5. Darcy Demmel
1. Emily Hannah // 2. Fauver Group // 3. Jen Rodriguez // 4. Jennifer Kulakowski // 5. Jessica Lauren
1. Jessica Smith Photography // 2. Jonnie + Garrett // 3. Katie Lindgren // 4. Katie Nesbitt // 5. Lauren Fair // 6. Lauren Heim
Be on the lookout for part two, coming next week! Until then, I’ll be sharing a bit about what’s in-store for 2016. I cannot wait to share more in depth details about each of these amazing projects. Again, thank you (THANK YOU!) to the amazing people who have trusted me with their business & brands.
YOU ARE AMAZING!
When we walked off of the plane, I knew we were in for a treat. That warm Hawaiian air welcomed us, and the lure of mai tais meant we hurried as fast as possible (in our rented mini van, ha!) to our resort.
Back in November, my family hopped on a plane with our dearest friends, and spent a week in Oahu. We adventured around the island … we stopped on the north shore, got roadside coconuts, had dinner at Benihana, visited Pearl Harbor, walked down the boardwalk in Waikiki, and took advantage of the pool. Of course, there was so much more … and a significant portion of the trip was navigating around the naps of our kids. #parenting
It was the trip of a lifetime. I’ll never get over the beautiful aqua water, the way I felt when we visited the USS Arizona, the laughs we had with our friends, the moments just staring out into the ocean, and the awe on Alba’s face when we saw fireworks on our last night.
I am so grateful for this experience! These are just a few of my favorite highlights from the trip (of course, we didn’t use our “fancy” camera much). See more on Instagram.
If loving these colors is wrong, I don’t want to be right! I have a major crush on these tones. There’s something so warm and inviting, yet soft and airy, about these images. All of them make me feel super happy & relaxed. To see more about them, follow the links below!
Newborn announcement / Floral hanging / Website layout / Yarn packaging / Letterpress + foil / Airy plant / Handmade paper / Blush ribbon / Mischo logo
All images found on Pinterest. Follow me!
Happy Friday! Have an amazing weekend.
Today, I am starting a new series called “Designer Diaries”. I’ve had the privilege of connecting with some amazing designers over the past several years, and there are some pretty common themes we all seem to deal with. While I wish every single project was perfect, it’s nice to know that I’m not alone in feeling that, “What the hell just happened with this project?!”. This series will discuss some of the situations that arise when you’re running your own studio. I plan to talk about things like:
- When clients ghost
- What to do when your calendar is full or not full enough
- Breaking up with a client
- Money & accounting
- Not meeting client’s expectations
- Finding your tribe
- Navigating feedback
- Saying “no”
- Dealing with copycats
Some of these topics are awkward or sensitive, but super important when building your design brand. If you have a topic you’d like to share, I’m all ears!
Let’s get started!
In the perfect dream world of design, a client hires you, enjoys your project, and absolutely loves the final product. Communication is amazing, and you basically want to become best friends (um, yes, this happens!). But, let’s be real … work isn’t always dreamy. Sometimes clients disappear. And that, my friends, is what us designers like to call a “ghost client”.
Yep! Sometimes clients go MIA during a project, and you’re left wondering what happened, and what to do. Thankfully, this isn’t commonplace, but it’s happened enough that I have my first post in this series dedicated to the topic.
I’ll share my thoughts on this in just a sec, but first, let’s remember something: we are usually not the center of our client’s universe. Before jumping to any conclusion (like they hate what we’ve delivered, or they want to quit the project), remember that this likely has nothing to do with you. Approach the situation with grace and an open heart. You’ll be good!
- Check-in: If it’s been a few days since I’ve heard from a client, I will usually send a gentle reminder that I’m waiting for a response. Then, I let it go. I’ve done my due diligence of checking-in. My contract states that clients that go MIA for more than 20 days will lose their spot on my calendar, and the project will be cancelled. Obviously, all of this is at my discretion, and I’ve always been super understanding that life happens. Having this clause protects myself and my calendar, but also gives a client a little wiggle room to take pause, if needed.
- Get paid ahead of time: Earlier this year, I experienced my first situation of someone disappearing before they made their final payment. I made the mistake of not sending an invoice when I should have, and doing work ahead of schedule. When they disappeared, I was left with an unpaid balance, and it felt shitty. Now, I only do work I’ve been paid for, and keep track of payments with FreshBooks. 50% of the total project balance is due before we start, and the other 50% is now due before I deliver any final files.
- Know your contract: What happens if a client disappears, and they’ve already paid part of their balance? Does your contract protect you for the work you’ve done? Having your contract reviewed by a lawyer will ensure that you have protected yourself and the client in all situations.
- Manage expectations: If you don’t hear from a client after x number of days (whatever number you feel is the tipping point between them being busy and them just not communicating with you anymore), I suggest sending an email or letter to explain that the contract is cancelled. This message needs to include an acknowledgement that the project is cancelled, a review of your attempts to contact them, expectations of copyright and use, and a review of your cancellation policy in regards to payments made or payments due.
- Don’t burn bridges: Just because a project is cancelled, it doesn’t mean there has to be bad blood. Sure, sometimes projects end in a big ol’ mess (this so rarely happens, that it’s not even really worth discussing), but mostly, a client switches gears, or has a life situation that means the project isn’t a good fit at the time. I always remind people that I’d love to work with them again, and appreciate their business. In most cases, I honor their contract and any payments made, for 1 year. Sometimes a project just isn’t the right fit for now, but in 4 months, it’s perfect, and we move forward.
- Learn from it: Being your own boss means you’re fielding everything from the amazing moments to the crappy moments. In every experience there is a lesson! If someone disappears, and you find out later that they didn’t like your style, there’s a lesson there. Sure, it’s not your fault they didn’t like your work, but maybe it teaches you to showcase your work better on your site, or that you need to include a clause in your contract about your style. If someone criticizes a part of your workflow, don’t take offense. Do better! Trust me, becoming a mom and running a business is tough. I learned a lot from feedback, and have made huge changes to better accommodate clients. Learn, grow, be open to change!
- Let it go: If you cancel a project, let it go! Delete that client’s folder, delete the profile from your accounting software. The reminder of that situation will be gone, and you can open some emotional space for a new project that will be amazing!
What about you? Have you ever had a client disappear? How did you handle it? Am I missing anything here?
If you’d like to see more of my work, you can find me on Dribbble … to keep up with the everyday, follow along on Instagram.
Happy Monday, friends!! Today is a big day. Not only is it my first day back in the studio after an epic Hawaiian adventure, but it’s also time to share the wonder & beauty that is Shannon Collins Photography. If I’m sending a bit of a “broken record” vibe out this year, you’re not picking up the wrong message … I really hit the jackpot with my clients. I am so in love with this project, and so honored to have worked with Shannon.
Shannon’s work is colorful, and vibrant. She has the ability to find these stunning locations (which you would think would be the main focus), but then capturing these authentic moments between her clients. It’s this perfect combination of visual interest & emotion. Shannon, you are amazing!
When we talked about branded statements — the message Shannon wanted to deliver — she kept coming back to this: Authentic Visual Storytelling. I used this to drive the entire design process, and brand strategy. And duh, her work totally lives up to the statement.
We loved the idea of a script font … we customized the font to ensure it felt fun and approachable. Oftentimes, script can feel pretty formal … because of this I wanted to being in the geometric elements to ensure the entire design felt bright, spacious, and not too stuffy. We developed one more branded phrase as well: Your love is pure gold! (Spoiler alert: Shannon is pure gold!).
The result of our project was a bright, colorful suite that could be integrated into Shannon’s client experience. It feels like happiness. She thought about each interaction with her clients, and has customized each piece. From letterpress note cards, to gold foil business cards, to USB drives, to custom scented candles (!!!), to stamps & other branded pieces. She covered it all!
Okay, okay … that’s enough from me!! Check out our project, below. Then, click through to connect with Shannon and her beautiful (stunning, vibrant, authentic, lovely) work!
VISIT SHANNON’S SITE // Built by Shannon & her hubby
CONNECT ON INSTAGRAM // The pretty!
FACEBOOK // Connect with Shannon!