With some exciting updates coming to the blog (new projects to share, and studio updates), I thought I’d pop in for a little housekeeping!
First, my Instagram has moved!!! I’m officially sharing all of my studio work, behind the scenes, process, news, and peeks into my life over on @threefifteendesign. I’d be so grateful if you connect with me there. I tend to share way more on Instagram than I do on the blog these days (but this is changing soon). In addition to my account, you can find my work on the #xo315 and #315design hashtags.
A new site (and blog) are coming soon … like SO SOON! I am currently updating photos from past projects, and ensuring that all of my content is appealing to you, past clients, and potential clients … also, a big section just for other designers and creatives. I love our community. Be sure to follow me on Instagram to see this update.
Lastly, I am pleased to announce that I am now booking projects for 2017. I am absolutely thrilled to see who I get the opportunity to partner with. I’m not lying when I saw that 2016 has been the biggest gift – I’ve connected with so many amazing creatives and storytellers. I cannot wait to share this work! If you are a maker, photographer, creator, business owner, or dreamer, I would LOVE to talk with you about enhancing your brand experience.
I hope the next time I check in here, it will be to announce the launch of the new 315 Design site – a user-friendly experience that will encourage, inspire and help us to connect on a deeper level.
When I think back to my wedding day, it’s a total blur. That’s so cliche, but it’s true! Everything has been returned, thrown out, or stored in the attic. While we do have wedding photographs, my mind is left to remember the real moments … and sometimes I’m not sure I can recall even half of that magical day. Wedding films are everything! Matt Stambaugh is a creator of premium wedding films – cinematography for your heart.
When I met Matt, I was blown away by his ability to find even the tiniest moments of bliss and raw emotion on a wedding day. Couple that with a strong sense of place and composition, and his films dance with sunlight, soft breezes, and the loveliest ambiance. Once you’re through the part of the film that make you cry – because yes, I cry! – you’re left feeling happy and fulfilled.
With the design, we wanted to steer clear of trends, and instead focus on a clean, classic layout. No frills here. Instead, it’s about bringing his heart into the physical representation of his brand. The design is strong and masculine, all while feeling super approachable and personal. We worked together to create a letterpress stationery suite that would add even more depth and quality to his brand experience. His off-white envelopes are made from recycled material, and speckled with flecks of natural fibers (be still my heart). The website is the cherry on top. You’re greeted by a clip of a film, because we really wanted to tell people film is amazing right off the bat. When you land on his home page, the video you see is meant to move your soul. It’s incredible! Another reminder of Matt’s talent.
// See Matt’s new website
// Follow Matt on Instagram
// Connect with Matt on Facebook
Like a breath of fresh air, working with the ladies of Third Avenue Events has been so refreshing.
First of all, anytime I get to work with people in an industry I’m new to, I get a little extra excited. Scratch that! It kind of makes me feel like I’m the new girl walking into a new school. It’s a bit scary, but mostly just exciting.
When I met Annie & Kristin, I was so inspired by their passion of planning world-class, high-end events. Something I’ve come to realize is that a lot can go wrong when planning an event (large or small), and it’s important to have a team to back you up. From logistics to execution, Annie and Kristin are experts. They truly partner with their clients to give them an easy, flawless event … their focus is making their client look like rockstars. It’s pretty awesome!
Not only was it the first time I’ve worked with an event planner, but their design inspiration itself was a bit different than my norm. We wanted something that felt modern with a good bit of masculinity. It would feel strong, but super-approachable. To them, a professional aesthetic was important, but they didn’t want to lose a sense of playfulness that they both bring to their brand. I am so pleased with the final product – the colors, the little touches, and the amount of personality all make me smile from ear to ear.
Enjoy the new Third Avenue Events experience!
When I first saw Jen’s work, my heart was so full … the richness, the artistry, and the love struck me, and I knew we had to work with each other.
Not only is Jen’s work amazing, but so is she. Her loving spirit was a gift, and I love that her project allowed me to explore a soft, fine art aesthetic.
In order to create a deep brand experience, we explored brand statements that would speak directly to her ideal clients … she wanted to tell them exactly who she was meant to work with – what stories she was meant to tell. From this exploration, “Every Moment is a Gift” became the theme for her re-brand. We infused this notion into her overall brand mood, but also into the tangible goods that her clients would receive.
A watercolor script was paired with a few classic typefaces. I love the balance of elements in her suite. We tied the digital together with the tangible in the form of letterpress & gold foil printing. Her note cards were printed on luxe, thick cotton, which made them so dreamy … I didn’t want to mail them!
I hope you enjoy Jen’s work as much as I do!
See Jen’s new WEBSITE // visit
Connect with Jen on FACEBOOK // connect
Follow Jen on INSTAGRAM // follow
To work with me, to bring your branding dreams to life, CONTACT ME // message
For the past 8 years, I’ve poured my heart into Three Fifteen Design – creating brand identities for small businesses & creatives. It’s rewarding … so rewarding. I get to live vicariously through other people starting and growing amazing businesses. I get to watch their branding process unfold, and I’ve seen the results of a strong brand experience. I’ve watched my clients reach their ideal audience, and make advocates for their brand. Like I said, it’s so rewarding. What I’ve been craving lately is my own new brand to launch. I am sitting comfortably (working extremely hard, and always so thankful to be growing) in my business now, but I’ve been thinking about launching a brand of products that could enrich people’s lives.
This morning, it kind of hit me like a ton of bricks. My thing. The thing that I would explore. I now know what I want my product to be.
It’s nothing new, but it is something that most people love. It’s something that makes a house feel more like a home, and even has the ability to bring peace and tranquility to the end of a long day.
While I’m not ready to share the product yet, I do think it could be really cool to share the process of dreaming, branding, making, and selling. It’s rare to see an intimate view into growing a business/brand, and I think sharing the joys and setbacks could truly help other small business owners. While it might make some feel a bit awkward, I think I could also share a breakdown of the real costs associated with starting a new business.
I’m a write-everything-in-a-notebook type person, and I haven’t written a single stroke to start this journey. There’s a big road ahead of me, but I’m excited for all it. Off the top of my head, there are several areas I need to explore before launching …
- Gathering inspiration
- Establishing my brand values & goals
- Coming up with a name
- Establishing the name with my city/state (setting up a DBA under my LLC)
- Market research
- Profit/loss projections of cost of the goods vs. projections of sales
- Any legal requirements surrounding this product
- Product development & testing
- Building my brand overview (statement, tone, ideal client, etc.)
- Brand identity – I know a girl! 😉
- Packaging options
- Establishing a relationship with a printer for stationery, packaging, and labels.
- Working with small focus groups to test the product
- Retooling any issues or concerns before the launch
- Fine tuning pricing structure & offerings
- Finding a platform to sell on (I plan to start online)
- Creating a workflow for client interaction, making, and delivering
- Preparing for the launch
- Sending free product to brand reps
- Connecting with local businesses to integrate my product, organically
- Social media presence
- Gaining an audience
- Working through the first sales
- Moving into small shops in Portland
- Working against a calendar, to have this product into people’s homes for the holidays. Launch would be on or around Black Friday.
I am certain there will be more than I’ve covered here. Like, after I figure out the cost to launch (testing, packaging, first round of free goodies to reps, etc.), I might decide I need a small business loan. This would be new territory for me, as I’ve never gone into debt with my business. Or, what if I do this research and discover this product isn’t a good idea?! (that would be a little soul crushing, but maybe now I know I’m interested in product development).
Okay, so that’s it. This is my big dream. Sorry to keep it vague. Until I’ve done more research and started moving forward with a name, I’d like to keep the dream to myself. For now, I’ll be diving deep into analysis of the market and potential costs & growth.
Here we go. As always, thank you for your support & readership! I so value you!
Photograph by me, for The Oregon Tale.