Wow wow wow! 2013 was so amazing … Thank you so very much for being a part of my journey. I never in my life imagined I’d have a job I love so much, and I can thank my clients & peers for helping me get to this point. I promised to challenge myself in 2013 (professionally & personally), and I am so grateful that I did.
This is a great time to announce that I am officially out of the studio until March. In January, my husband and I welcome our sweet baby girl into the world. We’re taking this time to get to know each other, and cuddle like crazy.
If you’re here to inquire about starting a project in 2014, I am so excited to talk with you. Please fill out the contact form, and we’ll get the information sent to you … Please note that email will be checked only once per week while I’m on leave, so I thank you in advance for your patience before receiving my branding guide. My next available start dates are this July. So, if you’re excited about focusing on your brand, and want to get started this summer, let’s chat!
This post is pinned, so be sure to scroll past to see the 2013 projects that I’m currently sharing …
Thank you again for a beautiful year! I hope that your year was amazing, and that 2014 has many things in store for you.
You know the old saying: “There is no ‘I’ in Team … Well, I think there should be a ‘You’ in Brand!
Have you thought about your brand experience lately?
At the end of 2013, I did. I took a look at the goods I was sending out to my wonderful clients. It was lacking. Big time. Here I was, using recycled cardboard boxes to ship beautiful, quality letterpress stationery. I’m sure my clients were excited to receive their stationery, but it wasn’t an extension of my brand experience … I was a total hipocrite.
So, I changed it. I thought about my brand experience overall, and found a solution: we would deliver paper goods in handmade wooden boxes, filled with shredded wood pulp. The wooden box would be delivered in a new cardboard box, and ideally, it would be sealed with branded tape.
Suddenly, I was receiving emails like this: “Hi Ravyn! Just wanted to let you know I received my stationery. It’s beautiful. I’m obsessed with this box it came in!” … Then I was receiving compliments … they were happy to be working with me, they said it was totally worth the investment.
I felt good. I knew I had made a good decision with the packaging, and wondered what took me so long to get to this place.
So, my weekly thought: are you infusing YOU into your brand? What are you doing to make your branding experience unique? Whether it’s something physical you’re delivering, a way you send notes, your personality while working with clients, etc., it just matters that they couldn’t get the experience with anyone else. It’s never too late to reevaluate your brand experience. It’s an evolution!
Last time Judy graced the blog, I was sharing her letterpress + foil stationery suite. Today, I wanted to share her new website. It’s clean, simple, fresh, and the perfect way to highlight her beautiful work.
Here are a few of my favorite pages. Be sure to stop by the live site to see it in action.
Happy Monday! Today, I wanted to pop in to share the beautiful letterpress + foil stationery suite I designed for Dana Cubbage Weddings. I’m always a fan of letterpress, and when Dana suggested foil, I was all for it! It was a perfect way to add that chic feel to her soft, feminine branding suite. The gold feels strong & bold! It’s so fun. This stationery was printed by the amazing Czar Press.
Sneaking into the studio on a warm Friday afternoon … I only have two more weeks of maternity leave until we’re hitting the ground running for 2014.
I’ve been so excited to share this branding suite with you … First of all, Mike & Brit of Brushfire Photography are amazing. They were an absolutely joy to work with. Beyond their kind souls, their work is stunning.
It was an honor to work with them, and even cooler that they went with a custom, hand-drawn logo with custom watercolor elements. I love when people find something in my work they relate to, then want to tailor it to their brand & personality.
Be sure to stop by their site to see their work. You’ll be in love, I promise!
I’ll be sharing their stationery & site designs soon.
Happy Monday! Here’s a lovely suite that we designed for Dana of Dana Cubbage Weddings. This suite is a mixture of glam & coastal flare … Equal parts chic & comfy. The color scheme is super soothing, and bringing in gold foil to the printed pieces really added the sparkle that Dana was hoping for. I’m excited to share her stationery suite as well as her final site. Until then, be sure to hope over to her Facebook page to see her latest work & leave some love.
I’ve been so excited to share this stationery suite for Judy Pak Photography. The letterpress stationery is made even brighter with the addition of gold foil. Her business cards & note cards are printed on beautiful cotton … the suite is completed with envelopes, custom rubber stamps, and letterpressed seals.
Happy Friday! I hope you had a beautiful week. I wanted to take a few minutes to wish you all the happiest of holidays! I’ll be taking the next week away from the blog to celebrate Christmas festivities with my husband & friends … and who knows, we might even be meeting our baby!
I’ll be officially out of the studio from January 1st until March 1st, but there will be plenty of blog posts during that time. I’m so very excited to continue sharing my 2013 projects.
I wanted to take an extra minute to thank all of my amazing clients from 2013. Seriously! 2012 was a beautiful year, but I was left feeling like I worked too hard, and I really wanted to work smarter in 2013. It happened! I met the most amazing creatives & business owners, and I worked at a pace that made my heart feel so full. Your projects really challenged my creative side, and I think I really grew as a business owner & designer. So, thank you all!!
Wishing you the happiest of holidays! Stay warm & cozy!
Happy Monday! I am so very thrilled to be sharing this branding suite with you. First of all, I have to tell you how much I love Jacqui of Jacqui Cole Photography … She’s such a gem, and one of the brightest lights of my 2013 year. When I first talked with her, I was smitten. Her zest for life & her adventurous spirit made me know we were a perfect fit.
From the beginning, we knew her new brand identity would need to be soft, light, and professional. Nothing stuffy about it … it needed to feel approachable. Jacqui worked with Chelsea of Oh My Deer Handmades for the script in her logo, then I combined the script with a classic typeface & a custom crown elements. If you know Jacqui, you’ll know that this logo represents her beautiful spirit, and the design is a nod to her original home of London.
Jacqui is now based in Tampa, Florida & Chicago, Illinois. It was really important that her site not exclude couples from any city, but rather, really attract her ideal clients no matter where they live. With the semi-classic feel of her logo, we opted for really off-center, modern elements for the site. It was all about balance. The new site launched TODAY, and I am so excited for you to see it. I plan on sharing way more about the process in another post, but for now, go check it out.
Lastly, I wanted to share a preview of Jacqui’s paper suite. Her cards were printed on lovely watercolor paper, and paired with linen-rose envelopes & beautiful matte business cards. Everything is finished with custom rubber stamps, and I’m certain she is going to add her own little touches to enhance her client experience.
Again, I was so excited to share this with you, and I hope you’ll stop by Jacqui’s site to leave her some love.
Speaking of love … I know there are many new visitors here. Now that I’m updating the blog with my 2013 projects, I’d love to see you over at the Three Fifteen Design Facebook page. It’s a great space for conversations about branding & studio updates!
Sources for design board:
My oh my … If there was a client, inspiration board, project, etc. that really spoke to my heart this year, it was Kate Ignatowski & the project we worked on together. Kate is an amazing photographer based in New York City. When she approached me, she was ready to take her client experience to the next level. Her work spoke for itself, but she wanted more … A full, cohesive experience & brand identity that would represent her greatest values. Kate’s work oozes with creativity and it feels very personal. If Jim & I were to travel to NYC, we’d call her first … And, I’d be sure my hair was long, because that girl knows how to create movement & wind in her images. That probably sounds silly, but seriously, check out her work, and you’ll see just how rare her talent is.
From the beginning, we really wanted this brand identity to feel clean, simple, and warm. She loves organic elements, so I wanted to find a balance between something really modern, and a bit of that natural feel she loves. The colors + typefaces + hand-drawn branch element came together in a really organic way, and I am so thrilled with the results.
Sources for design board: