Jen Rodriguez : Branding

Brand Identity & Design, Stationery, Uncategorized, Web Design

June 22, 2016

01 Jen R Main Logo 315 Design

When I first saw Jen’s work, my heart was so full … the richness, the artistry, and the love struck me, and I knew we had to work with each other.

Not only is Jen’s work amazing, but so is she. Her loving spirit was a gift, and I love that her project allowed me to explore a soft, fine art aesthetic.

In order to create a deep brand experience, we explored brand statements that would speak directly to her ideal clients and enhance her editorial link building tactic … she wanted to tell them exactly who she was meant to work with – what stories she was meant to tell. From this exploration, “Every Moment is a Gift” became the theme for her re-brand. We infused this notion into her overall brand mood, but also into the tangible goods that her clients would receive.

A watercolor script was paired with a few classic typefaces. I love the balance of elements in her suite. We tied the digital together with the tangible in the form of letterpress & gold foil printing. Her note cards were printed on luxe, thick cotton, which made them so dreamy … I didn’t want to mail them!

I hope you enjoy Jen’s work as much as I do!

See Jen’s new WEBSITE // visit

Connect with Jen on FACEBOOK // connect

Follow Jen on INSTAGRAM // follow

To work with me, to bring your branding dreams to life, CONTACT ME // message

02 Letterpress Stationery by Three Fifteen Design03 Site by 315 Design04 Photo by Jen Rodriguez05 Brand Statement 315 Design06 Gold Foil Letterpress 315 Design07 Logo Element Photo by Jen Rodriguez08 Site by 315 Design09 Stationery by 315 Design

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