When I first saw Jen’s work, my heart was so full … the richness, the artistry, and the love struck me, and I knew we had to work with each other.
Not only is Jen’s work amazing, but so is she. Her loving spirit was a gift, and I love that her project allowed me to explore a soft, fine art aesthetic.
In order to create a deep brand experience, we explored brand statements that would speak directly to her ideal clients and enhance her editorial link building tactic … she wanted to tell them exactly who she was meant to work with – what stories she was meant to tell. From this exploration, “Every Moment is a Gift” became the theme for her re-brand. We infused this notion into her overall brand mood, but also into the tangible goods that her clients would receive.
A watercolor script was paired with a few classic typefaces. I love the balance of elements in her suite. We tied the digital together with the tangible in the form of letterpress & gold foil printing. Her note cards were printed on luxe, thick cotton, which made them so dreamy … I didn’t want to mail them!
I hope you enjoy Jen’s work as much as I do!
See Jen’s new WEBSITE // visit
Connect with Jen on FACEBOOK // connect
Follow Jen on INSTAGRAM // follow
To work with me, to bring your branding dreams to life, CONTACT ME // message