It’s a rainy day here in Indiana! As we wrap up our last few weeks in the Midwest, I can’t help but take in these cool, Fall days! I just love it. I know Portland will have ample amounts of cool, rainy days, but there’s something about the Midwest Autumn that I will surely miss. […]

One of my amazing clients, Emilia, sent me this photo this morning … It made me laugh out loud, and I just had to share! I saw this site earlier this week … If you have a few minutes to spare (and want to laugh), go here. Update :: The person who created this contacted […]

What are you doing to make your clients choose you over the competition? What are you doing to ensure your clients don’t see any competition at all? While you can’t stop focusing on the product you’re delivering, what if you start to consider yourself as the commodity? Remember … Your brand will be defined by […]

I’m dropping in today to share a design board for a brand identity project we’re working on right now with the amazing Jessica Norman. Jessica is based in Chicago, Illinois. I’m so happy I’ve had the pleasure of getting to know her in person over the years. We actually worked together back in 2010 when Jessica […]

Branding. It’s a word you’ve more-than-likely heard, especially if you’re in the creative industry. Chances are, you’ve heard it used wrong. I admit, I’m guilty of throwing this word around in a casual manner when I’m not thinking about it, but I’m currently on a mission to use it the proper way! Maybe I need […]

Friends, I’m so excited to share this branding project we just completed. If you haven’t seen the design board for Lauren Wakefield’s project, be sure to check it out. Lauren is an amazing wedding & portrait photographer. She’s one of my oldest/dearest friends, which means I could be a bit biased, but seriously, she’s so […]

Happy Wednesday! Hope you’re all enjoying this beautiful week … Is it just me, or did October totally sneak up on us? The next few weeks are my favorite time of the year. The green leaves will start to turn, and it will officially be ‘sweata weatha’. Okay, onto the purpose of this post … […]

If there’s one thing I am seriously passionate about, it’s branding. Now, I know there are some misconceptions about branding … As of late, it’s become quite the buzzword in the design/photography/business industry. When you search the word ‘branding’ on the internet or Pinterest, several beautiful logos pop up on your screen. But is that […]

Happy Wednesday … This is me waving to you from the pile of boxes that used to be my home office. Since we spoke last … we finally sold the house. It’s all official. Next Friday, we’ll be signing the paperwork, and we’ll be home-free. Time for Oregon, baby! But, onto the important part of […]

Did you see the blog yesterday? If so, you saw Lydia’s design board. Lydia is an amazing lifestyle photographer here in Indiana. She shoots families, newborns, maternity & weddings. For her new brand identity, we wanted to create a logo that was sophisticated, yet playful. We wanted something that felt … like home. Lydia is […]