Did you see the blog yesterday? If so, you saw Lydia’s design board. Lydia is an amazing lifestyle photographer here in Indiana. She shoots families, newborns, maternity & weddings.

For her new brand identity, we wanted to create a logo that was sophisticated, yet playful. We wanted something that felt … like home. Lydia is such a charismatic person, so a super traditional logo wasn’t even an option. She’s a wife, a mom, a photographer, and a personal friend … I knew we’d be able to combine classy elements (like script) with some more whimsical elements to create the perfect logo for her business.

If you get a chance, be sure to check out Lydia’s work over on her blog!