Branding :: The Series

Brand Identity & Design, Uncategorized

If there’s one thing I am seriously passionate about, it’s branding. Now, I know there are some misconceptions about branding … As of late, it’s become quite the buzzword in the design/photography/business industry. When you search the word ‘branding’ on the internet or Pinterest, several beautiful logos pop up on your screen. But is that all branding is? The answer is no. Absolutely not.

Over the next few weeks, I’m going to dive into different aspects of branding, including (but not limited to) why a logo isn’t a brand … Topics as fun as finding your brand’s personality, and things as deep as diving into the ‘why’ of your business. At the end, I hope you’ll understand the importance of knowing/living/owning your brand, and why doing so will help promote your business.

After starting my photography & design business in 2009, designing brand identities for small business owners, and teaching branding workshops at the Business Ownership Initiative, I have a firm grasp on what it takes to create advocates out of your clients.

As I go through this series, I welcome and invite conversation. Please let me know if there’s a topic you’d like me to cover or any questions you might have! I have something really great planned at the end of this series, and I hope you’ll stick around!