The process of creating a new brand identity is challenging … When you’re creating it for yourself, it’s even harder! Then, what seems impossible becomes a finalized identity, and you’re ready to put your stamp everywhere (no pun intended).

One part of the new logo I love is the crispness & how bold it feels. With that said, I love the idea of it feeling a bit soft … like it’s been around for a long time, and it’s slightly warn from so much love. <- I just make these stories up in my head all day … it’s awesome! So, I knew I wanted a rubber stamp to help communicate my brand when I’m communicating with clients.

I love love love wooden stamps. They are imperfect, and can be used in so many applications … the versatility is like an added bonus.

When I was editing the photos for this post, I stumbled on this little light test … Sometimes a messy workspace feels a little more inspiring than a clean one!

So in love with this new stamp … Thinking about sending my clients a note a day just so I have an excuse to use it! 🙂

I am currently offering one-on-one brand reviews and consultations. If you’re considering rebranding, let’s talk first. Maybe you just need a little help with strategy, or you’re not sure about how to best represent your brand visually. We can talk on the phone, Skype or in-person to give you some perspective. Just send me a hello, and we can talk about the details.

We’re currently booking brand identity clients for 2012. I don’t accept every client that comes my way: I love working with creatives who are passionate about what they do. I love clients who are crazy about design and understand that branding is more than a fancy logo. If that’s you, let’s talk!