Brand Identity & Design, The Independent Creative, Uncategorized

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August 10, 2012

In continuing my “The Independent Creative” series (a series about my journey of becoming my own boss), I knew I’d have to address the not-always-exciting topic of accounting. While it’s not very exciting to talk about, it should be one of the easiest parts of your business to manage once you have a solid plan in place. […]

Brand Identity & Design, The Independent Creative

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December 23, 2011

Have you had a chance to read through our branding series? If not, be sure to check it out before reading this post. You’ll probably start to understand that your logo is not your brand. Your brand is your entire business … It’s the values you bring to the table, and it’s the experience and service you […]

Brand Identity & Design, The Independent Creative, Uncategorized

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December 7, 2011

What are you doing to create advocates out of your clients? What are you doing to make them sing your praises? Here’s a hint, if you’re only delivering what you promised, you’re not doing enough. The current state of the customer service industry (if you run your own business, you’re a part of it) doesn’t […]

Brand Identity & Design, The Independent Creative, Uncategorized

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October 25, 2011

As creatives & business owners, we have the unique opportunity to be selective when it comes to who we work with. However, all too often, we aren’t. It’s easy as an independent owner to accept every client & job that comes our way. I have a feeling most of us aren’t as selective as we should […]

Brand Identity & Design, The Independent Creative, Uncategorized

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October 12, 2011

What are you doing to make your clients choose you over the competition? What are you doing to ensure your clients don’t see any competition at all? While you can’t stop focusing on the product you’re delivering, what if you start to consider yourself as the commodity? Remember … Your brand will be defined by […]

Brand Identity & Design

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October 7, 2011

Branding. It’s a word you’ve more-than-likely heard, especially if you’re in the creative industry. Chances are, you’ve heard it used wrong. I admit, I’m guilty of throwing this word around in a casual manner when I’m not thinking about it, but I’m currently on a mission to use it the proper way! Maybe I need […]