Have you had a chance to read through our branding series? If not, be sure to check it out before reading this post. You’ll probably start to understand that your logo is not your brand. Your brand is your entire business … It’s the values you bring to the table, and it’s the experience and service you […]

What are you doing to create advocates out of your clients? What are you doing to make them sing your praises? Here’s a hint, if you’re only delivering what you promised, you’re not doing enough. The current state of the customer service industry (if you run your own business, you’re a part of it) doesn’t […]

As creatives & business owners, we have the unique opportunity to be selective when it comes to who we work with. However, all too often, we aren’t. It’s easy as an independent owner to accept every client & job that comes our way. I have a feeling most of us aren’t as selective as we should […]

What are you doing to make your clients choose you over the competition? What are you doing to ensure your clients don’t see any competition at all? While you can’t stop focusing on the product you’re delivering, what if you start to consider yourself as the commodity? Remember … Your brand will be defined by […]