Man, oh man … I hit the jackpot with these two! Back in December, I received an email from Matt & Ali. After a little back & forth, we decided to meet up to discuss their branding needs for their business, Murray Photography. After a few hours of snacks, wine, and getting to know each other, I knew I had met two really special people.

Fast forward 8 months, and they are two of the best friends Jim (my hubby) and I have ever had. We’ve spent weekends laughing together, traveling, and enjoying some pretty tasty wine! Basically, Matt & Ali have been a joy to work with, and an even bigger joy to know in ‘real life’.

This all leads me to their new brand! Going through the process, they knew they wanted to see at least one logo concept involving their oh-so-special VW Westfalia. Neither expected it to be the winner, but once they saw their van in logo form, they were sold.

Matt & Ali wanted their suite to feel really fun & fresh. They love interacting with their clients on a personal level, so their logo needed to feel personable … definitely not stuffy. The van was super important because they drive it everywhere, including most weddings & shoots. It’s a trademark of their brand, and it has a super deep meaning, as it’s been in Ali’s family for … well, forever.

Image by Jamie Jones

Along with the logo, I created a little set of ‘badges’ or little graphic elements they could use as stickers, stamps, or seals.

We just wrapped the website design, and delivered the stationery suite … so there’s a ton more to come about this fun project! Until then, be sure to stop by to give Matt & Ali a little bit of love!