Shannon Collins : Branding

Brand Identity & Design, Stationery, Uncategorized

November 23, 2015

01 - Logo

Happy Monday, friends!! Today is a big day. Not only is it my first day back in the studio after an epic Hawaiian adventure, but it’s also time to share the wonder & beauty that is Shannon Collins Photography. If I’m sending a bit of a “broken record” vibe out this year, you’re not picking up the wrong message … I really hit the jackpot with my clients. I am so in love with this project, and so honored to have worked with Shannon.

[ezcol_1half]Shannon’s work is colorful, and vibrant. She has the ability to find these stunning locations (which you would think would be the main focus), but then capturing these authentic moments between her clients. It’s this perfect combination of visual interest & emotion. Shannon, you are amazing! [/ezcol_1half] [ezcol_1half_end]When we talked about branded statements — the message Shannon wanted to deliver — she kept coming back to this: Authentic Visual Storytelling. I used this to drive the entire design process, and brand strategy. And duh, her work totally lives up to the statement. [/ezcol_1half_end]

We loved the idea of a script font … we customized the font to ensure it felt fun and approachable. Oftentimes, script can feel pretty formal … because of this I wanted to being in the geometric elements to ensure the entire design felt bright, spacious, and not too stuffy. We developed one more branded phrase as well: Your love is pure gold! (Spoiler alert: Shannon is pure gold!).

The result of our project was a bright, colorful suite that could be integrated into Shannon’s client experience. It feels like happiness. She thought about each interaction with her clients, and has customized each piece. From letterpress note cards, to gold foil business cards, to USB drives, to custom scented candles (!!!), to stamps & other branded pieces. She covered it all!

Okay, okay … that’s enough from me!! Check out our project, below. Then, click through to connect with Shannon and her beautiful (stunning, vibrant, authentic, lovely) work!

VISIT SHANNON’S SITE // Built by Shannon & her hubby

CONNECT ON INSTAGRAM // The pretty!

FACEBOOK // Connect with Shannon!

11 - Stationery03 - Pattern04 - Photo by Shannon Collins05 - Element06 - Logo by 315 Design065 - Candle07 - Brand Statment08 - Stationery by 315 Design Foil Letterpress09---Website10 - Brand Statement02 - Stationery by 315 Design12 - Photo by Shannon Collins

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