Brand Identity : Alicia Pyne

Brand Identity & Design, Uncategorized

April 1, 2014

Alicia-Pyne-Logo-by-315-DesignHello lovelies! I hope you’re day is going perfectly! Currently, my babe is sleeping on my chest (thank you Ergo), and I thought it would be the perfect time to share a recent project. I absolutely loved working with Alicia Pyne. Not only is she one of the most talented photographers I’ve ever worked with, she’s a mama of twins, and she totally gave me strength & inspiration during my pregnancy. I felt so very connected with her journey, and I am so happy she had such a clear vision of herself! She knew exactly what her brand stood for, and I love that we were able to translate that into her new brand identity.

Overall, the suite feels southern, sweet, soft, and airy. Alicia specializes in outdoors weddings. Since green is such a hallmark of her images, the coral vibe made sense … it complimented her work perfectly. The soft watercolor adds visual interest, and the script of the logo gives a classic feel to the suite.

In a few weeks, I’ll be sharing her letterpress stationery suite, and the full site post. Until then, stop by her site & leave a little love!!

 

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