My oh my … If there was a client, inspiration board, project, etc. that really spoke to my heart this year, it was Kate Ignatowski & the project we worked on together. Kate is an amazing photographer based in New York City. When she approached me, she was ready to take her client experience to the next level. Her work spoke for itself, but she wanted more … A full, cohesive experience & brand identity that would represent her greatest values. Kate’s work oozes with creativity and it feels very personal. If Jim & I were to travel to NYC, we’d call her first … And, I’d be sure my hair was long, because that girl knows how to create movement & wind in her images. That probably sounds silly, but seriously, check out her work, and you’ll see just how rare her talent is.
From the beginning, we really wanted this brand identity to feel clean, simple, and warm. She loves organic elements, so I wanted to find a balance between something really modern, and a bit of that natural feel she loves. The colors + typefaces + hand-drawn branch element came together in a really organic way, and I am so thrilled with the results.
Sources for design board: