A couple years ago, I had the amazing opportunity to work with Jen Jar for the first time … Imagine my excitement when I learned we’d get to work together again this year!!! Last month, Jen launched her very own photography business, Jen Jar Photography! We built this brand identity from the ground up. We focused on her main objective: photographing real moments! To me, this meant that the brand experience needed to feel natural, happy, and free of clutter. Her stunning work would be the center of the web experience. Her clients would fall in love with the paper goods she send them through their time together. Of course, we needed to add some joy and sparkle, hence the beautiful gold touches in her stationery suite.
I absolutely loved this project. The logo, and elements felt so fresh, and really made my heart sing. Her site pushed me, creatively, and I loved that!! We also created a simple WordPress blog, on ProPhoto, which compliments her site. In the end, the best part was working with Jen. Her joy for life, and enthusiasm of making others feel wonderful was so amazing to witness. Here’s my chance to return that love: Jen, you are amazing! I cannot wait to see your business grow and grow, and to see the love stories you capture!
*All wedding photos by Jen Jar Photography*