Brand Identity : Judy Pak Photography

Brand Identity & Design, Uncategorized


I am so excited to be sharing some of my 2013 projects with you! I’ve absolutely loved working with Judy Pak. As soon as I met her, I knew we’d be an excellent pair … then, once her design board was completed, I knew we were such a great match! While we explored many avenues of design, I am so happy that we ended up with a hand-lettered logo. Instead of a watercolor effect, we went with a hand sketched, charcoal feel. Judy brought gold (metallic gold) into other parts of the brand experience, so this subtle gold treatment works really well with the rest of the suite.

Judy’s work is the best, and the freedom of the hand drawn script adds to the whimsy and fresh look of her work.




Soon, I’ll be sharing the amazing letterpress stationery suite … Until then, here’s a little peek: