Brand Identity : The Nickersons

Brand Identity & Design, Uncategorized

August 6, 2012

So excited to share the final logo I created for Sarah & Graeme of The Nickersons. They are all about relationships … making sure their clients are more like friends & feel super comfortable during the entire experience.

The logo needed to match the warmth of their brand experience. We used watercolor to bring that comfortable & fresh feel into the suite, and used a really classic font style to make it all feel timeless.

Sarah & Graeme are really into traveling, so I was absolutely tickled that I was able to use the N from their last name in a graphic element that felt like a compass rose …

One of my very favorite parts of their new brand is the manifesto their clients see when visiting their blog, or receiving a business card (more on this soon):

“We are afternoon sunshine streaming through the trees, bare feet in the sand, the wind in your hair, a road trip along the scenic route, the aroma of baking bread, in-between moments, star gazing in a hammock, a comfy chair & a good book in your hands, the smile after a kiss, picnics on the beach, crepes on Saturday morning kind of photographers.”

Isn’t that amazing?! Huge high-fives to the two of them for coming up with that. So many senses are triggered with that statement … brand power!! They recently updated their new blog, so be sure to see what they’ve done over there … oh, and while you’re there, be sure to leave them a little love!


  1. Beautiful! Love the watercolors – and their bio is one of the best I’ve ever read. =) Makes me want to get to know them.

  2. Anni says:

    This is beautiful – I love the watercolor, and how soft it makes something as stunning as mountains. Great work for great photographers!

  3. Ali W. says:

    oh MAN!!! All I’ve been pinning to our inspiration board is watercolor. LOVE this!

  4. […] been so excited to share this beautiful, letterpress stationery I designed for  The Nickersons. Sarah & Graeme wanted to keep their stationery just as clean & fresh as their new […]

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