Brand Identity : Amanda Megan Miller

Brand Identity & Design, Uncategorized

Good afternoon, everyone! Hope you’re all enjoying your week and the last few days before Christmas. We enjoyed a snowy day on Mt. Hood yesterday, so we’re feeling rejuvenated and ready to finish out the last few days of 2011.

We just wrapped up a brand identity project with Amanda of Amanda Megan Miller Photography, and can’t wait to share! Last time Amanda was on the site, we were introducing her design board. I think our previous post really speaks to the goals for this project:

As a newlywed herself, Amanda has a fabulous insight into what it takes to create a unique and special wedding day. She is meticulous and careful about finding clients that share the same passion for life & love that she has. Her philosophy (which I’m obsessed with) is: ‘Love is love is love’. When putting elements together for her design board, we wanted to keep that idea in our heads. She’s a self-described hopeless romantic with a sassy side. This means her photography tells the same story. We’ll be bringing together elements that encapsulate indie style, vintage glam, and all things sparkly to tell this story.

After bringing the elements from Amanda’s design board & personality together, we’ve finalized her new logo:

I love everything about this new logo … It’s classy & chic, all while feeling a little art deco. Amanda loves vintage sings and classic typography. We wanted to pay homage to that design era without being too trendy. By giving the type a classic shape treatment, and keeping everything as clean as possible, I think we’ve created a logo that represents Amanda’s style perfectly! To wrap up the project, we are working with Amanda to create some beautiful printed pieces … just wait until you see them!

Be sure to check out Amanda’s site & blog. If you’re looking for a super talented photographer in Chicago, be sure to say hello!