Happy Friday, my friends!! I am so excited to share this brand identity project with you. Joyelle West is one of my favorite photographers (Ummm … go check out her work. You’ll want to hop on a plane to the east coast today!!), and I absolutely loved working together. Her photography has such a sense of place … her work feels warm & comfortable. This new brand identity is clean & light … very delicate to compliment her work without overpowering.  I am also pretty excited about these alternate logos …

Soon, I’ll be sharing her stationery suite. MY OH MY … These super-thick letterpress cards are beautiful, and perfect for Joyelle’s brand experience.