The project started with a lot of great inspiration. We knew we wanted something classic, but something that also felt super fresh and modern. Ben mentioned he was envisioning layers of tracing paper coming together to create a full, final image. At that point, I had this strong visual of a logo that felt deep and tactile … lots of pieces of a whole. This is where the prism heart came from. When Ashley said some people saw a diamond … some, a heart … others, a rose, we knew it was perfect. Their logo suite was paired with thoughtful stationery & packaging. They chose letterpress printing. Their cards were printed on the thickest, beautiful cotton. The imperfections of letterpress ink were PERFECT. We peppered in brand statements & quotes to invite their audience to fall deeper into their experience. Their green envelopes feel warm, and are a nod to their love of nature. It’s all intentional … all meant to make a connection.
In the end, we kept coming back to their brand statement: “Passionate photography inspired by raw human emotion” … This was the beginning, and it was our compass during the project.
I hope you enjoying diving into the Rosey Red Photography Experience. Take a bit to meet Ben & Ashley … your heart will be fuller because of it.
NEW WEBSITE // Built by B&A in SqaureSpace
INSTAGRAM // Oh, be still my heart
FACEBOOK // Connect with them!