You know when you feel it … the perfect client sends you a message, and you know that this will be magic. Jenny was this person! She approached me with some amazing ideas … while she’s been creating her business & brand for some time, she was ready to see it grow – for it to truly represent her heart.
Folklife Photography is deep & meaningful. Jenny documents love stories in the shape of elopements and intimate weddings, and she also photographs women in an effort to empower all of us, collectively. There’s nothing more beautiful to me than someone who says, “This is what I want to show the world, and those it’s meant for will understand it!”
With the depth and mood of Jenny’s work, we wanted to highlight the experience as one with layers. It’s more than just the photographs. Her words are meant to inspire her clients to live fully, and embrace real life. Her tagline that acted as our compass is “Good Vibes Only”, and I loved that we let it drive the mood of our project. We mixed some vintage elements with modern layouts. We played with her tagline, and really made sure the words on her site were perfectly in-line with her overall client experience. I love that we went with letterpress stationery – again, the ink pressed into cotton is a nod to that Folklife feel … cozy, comfortable, and classic. Her envelopes are called “old lace”, and man, I can’t think of a better name that suits this suite.
I could talk about her project more, but for now, I cannot wait to share what we created together.
See the Folklife Photography WEBSITE // visit
Connect with Jenny on FACEBOOK // connect
Follow Jenny on INSTAGRAM // follow
To work with me, to bring your branding dreams to life, CONTACT ME // message
A huge thanks to Jenny for being such a bright beam of light. Be sure you connect with her … you won’t regret it!